8th ASECAP Marketing & Communication Workshop


 

ASECAP held its 2021 Marketing & Communication Workshop on 21 April on the theme Marketing campaigns and actions to promote toll road infrastructure.

 

View programme, speakers' presentations and briefing report

 

ASECAP Webinar on EU Recovery Plan

 

ASECAP organised on 22 March a webinar on the theme EU Recovery Plan: Proposal of road infrastructure operators in developing a sustainable transport system 

 

View programme and presentations                             

 

 

Click here to download the ASECAP Statement

8th MARKETING & COMMUNICATION WEBINAR
21st of April 2021

Marketing campaigns and actions to promote toll road infrastructure

 

Final programme

Participant list

Briefing report


Presentations made at the workshop:

Ensuring service continuity during pandemic (Christophe Boutin, ASFA, France)

Via Verde Electric - EV charging in BRISA Motorways (Susana Agarez, BRISA/APCAP, Portugal)

Communications and marketing initiatives carried out in Spain in the Covid-19´s year (Ana Serrano, SEOPAN, Spain)
    
Responding to the COVID-19 pandemic: the case of Attica Tollway (Helen Tyrogianni, Attikes Diadromes SA/HELLASTRON, Greece)

Health, safety and service: how we coped with the pandemic crisis (Nelly Girlanda, A4 Holding S.p.A./AISCAT, Italy)

Hygienic Marketing – Brisa response to Covid (Marta Sanchez, BRISA/APCAP, Portugal)

Bridging the Gap between Conventional Toll Plaza Based Open Tolling Schemes and Distance Based Closed MLFF ETC Schemes: The Olympia Odos Hybrid Toll System in Greece (Konstantinos Antiochos, Olympia Odos Operation S.A./HELLASTRON, Greece)

 

ASECAP welcomes the EU recovery plan and stresses the will of toll road operators to propose concrete action plans to support EU economy likewise any industrial sector.
Click on the cover to downlaod the ASECAP Statement